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Rustville and The Soap Lady 

      Hey, Villagers!  My name is Shelby Rust - owner, soap maker.
 When I started Rustville, I was a 30-something, stay-at-home-mom + full-time psych student + part-time personal trainer + home-maker wife with a very hungry appetite for crafting and creating NATURAL products. 

I started selling Mary Kay makeup, in my teens, as a sort of side job/hobby/feed-my-makeup-addiction-for-half-price type of deal.  

I LOVE makeup and skincare products!  What can I say...? 

I also really love soaps, body scrubs, and any type of good smelling moisturizer I can get my hands on.  I would literally LIVE for payday so I could purchase any new product to feed my cosmetic addiction!  

Buuuut.... I never paid attention to the ingredients in all of these everyday products...

until... I had kids.


Tiny, little, humans with itty bitty fingers and itty bitty toes.

Once you become a parent, literally EVERYTHING is suddenly dangerous! 

I worried about my kids constantly.... but once I realized what I had been using on those itty-bitty-tiny-little-freshly-made-babes, with all the butt pastes, shampoos, and lotions that a new mom typically receives at her baby showers... I started researching, reading blogs, and filling my head with all sorts of naturally healing elements, ingredients, and world-wide-web info.

And then...

I discovered essential oils and their certain "magical" healing powers.  Slowly, but surely, I became a firm believer in this crazy, wonderful, alternative, natural, and holistic way!

Don't get me wrong, I still believe in *and use* certain pharmaceuticals when they are needed, especially in allergy and cold season!   However, I am always sampling new products, recipes, and anything natural so I can "try" to strive for a healthier way of living and show my family the benefits of using natural products.

After experimenting with a few DIY body butter recipes, and "testing" my essential oils,  I finally created a line of safe-for-the-whole-fam-harsh-chemical-free soap, skincare, and bath treats - now, known as Rustville Essentials! 


I started this company with the intent of teaching my children, family, and besties that you have options when it comes to choosing the best possible personal hygiene products.  You don't have to buy products from the big chain stores, just because that's what you've ALWAYS known to do!  Rustville offers  products with only the best, natural, ingredients!  The proof is in the pudding... just read some of those Google reviews!  Our Village is truly GRAND!

A little bit about Rustville:


The brand "Rustville Essentials" was born!  

It all started in my kitchen, at home... and eventually became such a hit, we HAD to expand, and move into a much larger space.


I opened a little store in a historical, Main Street building in our tiny all-American town - Pittsburg, Texas! 

Rustville Essentials (the brand) moved into "Rustville's Soap Shop", our very first brick-n-mortar retail location.



Rustville's Soap Shop won Business of the Year at Pittsburg, Camp County Chamber of Commerce's annual awards banquet.  


Covid hit us hard... but we stuck it out, and are still here! 


We celebrated our 5 year anniversary of officially being in business at the soap shop!



Business has been slow since covid, but we are still hanging in there, making soap and bath treats, meeting lots of new customers, and loving life!

As a small-business owner, I am always on the hunt for new ideas and inspiration for creating healthy, high quality soaps and other products to add to our little "soap village".

At Rustville's Soap Shop, we have worked hard, these last 7 years, in order to create happy, smell-good, healthy soaps and personal products for the entire family to enjoy for years to come! 

Click the SHOP button at the top of the page for all available products, info, and prices.  Or -  call or message with inquiries, and one of our Customer Experience Reps will be delighted to help you find which product is right for you. 

Thank you for visiting our site... we hope to see you at the soap shop soon!  Until then, happy soap shopping! ;-)

Rustville's Soap Shop is located at 120 Quitman Street, Pittsburg, Texas.

Call us during business hours at:  903-708-7519.

Please see the "store hours" page for our business operating hours.  

Made in the U.S.A.

#ShopSmall #ShopPittsburgTX #ShopRustville

*All Rustville Essentials" products are handmade with natural ingredients, including 100% pure essential oil from trusted suppliers.  Essential oils contain very highly concentrated properties of the flower or herb they are derived, a little goes a long way!  We test, research, and revise our products until they are absolutely first class quality.  Testing happens on friends and family, not on animals!! 

**All products and ingredients used and/or available are not certified, nor are we stating or guaranteeing these products will heal, treat, cure, prevent, or diagnose any disease or ailment.  Each of the products have been personally tested and used on ourselves, family, and friends.  Even though the ingredients are natural, or naturally derived, there is always a possibility you could have an allergic reaction to any one of the ingredients.  Please be aware of your own health status and allergies, and use Rustville Essentials products at your own risk.  If you are pregnant or nursing, please consult a doctor prior to using essential oils.

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